a still music video, featuring aguilera laying down on floor filled charcoal.
the music video lost me directed anthony mandler. according aguilera, video strips theatrics . revealed used on 200 pounds of charcoal. during making of video, aguilera said, important interpret simplicity of raw emotion takes place within song , not sort of theatrics involved . on july 22, 2010, music video released on aguilera s vevo channel. 2 days before release, sneak peek of music video revealed. according billboard writer monica herrera, clip contrasts music video lead single of bionic not myself tonight , while chris ryan mtv buzzworthy thought goes basics .
the video features aguilera strawberry-blonde hair. begins close-up of gun barrel. then, walks through deserted bedroom , lies down in room, filled charcoal, while crying. seen mascara streaming down cheeks. scene moves on, aguilera fighting against shirtless man, considered lover. clip ends aguilera takes off shirt in inception-like dreamworld . critical response lost me video positive: latina writer mariela rosario , uk magazine ok! noted clip comeback aguilera following video bionic lead single not myself tonight . monica hererra billboard thought represents kind of return form aguilera . writing entertainment weekly, brad wete thought video lost me has quality material . similarly, mtv buzzworthy s chris ryan complimented 1 of aguilera s best videos ever.
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