on april 13, 2005, couple opened sprinkles cupcakes, world s first cupcake bakery, in 600-square-foot (56 m)-shop in beverly hills, california. though bakery business in four-year no carb slump, sold 2,000 cupcakes first week. candace described having sophisticated take on classic cupcake, using finest quality ingredients sweet cream butter, pure nielsen-massey madagascar bourbon vanilla , callebaut chocolate. creates offbeat offerings vegan , gluten-free cupcakes , dog-food cupcakes. sleek, minimalistic store designed architect vienna , logo , packaging recreated former martha stewart employee.
sprinkles has 24 locations throughout united states, plans open in 4 more cities including london , tokyo. nelsons started traveling sprinklesmobile , mercedes sprinter van designed sprinkles architect andrea lenardin. in 2007 candace developed line of cupcake mixes sold exclusively through store , williams-sonoma stores in united states , canada. sprinkles fans include oprah winfrey, blake lively, katie holmes, ryan seacrest, tom cruise, barbra streisand, , serena williams.
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